How Champion Insights Drove liftOS' Growth
Discover how liftOS leveraged Hyperaktiv to identify Champions, understand their user journeys, and activation rates.
About liftOS
liftOS, a productivity tool founded by Ege Gündüz and Arif Doğan, is on a mission to streamline productivity and efficiency for small businesses struggling with an overabundance of digital tools. As Ege Gündüz points out, "An average knowledge worker is spending 7-hours a week switching around 3-thousand times between their tabs." This startling statistic highlighted the critical need for liftOS' solution: a centralized productivity platform to manage all everyday tools in one organized space, helping businesses reclaim lost time and boost overall productivity.
"liftOS is a great project management tool unlike anything I've ever seen."
Today the team behind liftOS is serving more than 2k small businesses, agencies and freelancers every month. liftOS is shaping to be a disrupter in the industry but their current success wasn’t without hurdles and struggles.
Platforms
The Challenge
As liftOS launched their platform and began to attract customers, they faced significant challenges in understanding user behavior and optimizing their product. Four key issues stood out:
Lack of User Insights: "We didn't have good insights on what our customers were doing, there were way too many data points and it was difficult to connect the dots meaningfully.” Ege admits. The team struggled to have a deeper understanding on how users interacted with their platform among all the scattered data they had.
Ineffective Segmentation: liftOS struggled to effectively categorize their diverse user base into meaningful groups. This made it challenging to understand the distinct needs of different user types, hindering efforts to tailor both product features and marketing campaigns. As a result, liftOS found it difficult to move forward with a direction that would resonate with different ICPs and optimize to improve their experience.
Champion Identification: liftOS struggled to identify and analyze the actions of their most engaged users and those most likely to convert to paying customers. This difficulty hindered their ability to leverage these "product champions" effectively, missing opportunities to drive growth and improve the product based on the behavior of their most valuable users.
Broken Data Structure: Switching between various analytics tools led to inconsistencies in their data, causing gaps in their understanding of user behavior.
These challenges were severely limiting liftOS' ability to refine their product, drive user engagement, and grow scale business. They urgently needed a solution to improve their data structure, visibility, and efficiency.
Enter Hyperaktiv
Recognizing the need for expert help, liftOS partnered with Hyperaktiv, an analytics and engagement platform. Hyperaktiv's approach stood out from other tools liftOS had tried like Posthog, Amplitude, June, Google Analytics and many others.
"We are using multiple tools but even if these individual tools are great at some things , they are bad at many other and the worst is that they all require set up or deep analysis to be providing useful insights.” Ege explains. "Basically, Hyperaktiv was not only a software for us but they were our data analytics team in the early days, helping us to fix our data-related issues and to have a robust set-up to scale forward."
Hyperaktiv addressed liftOS' challenges through:
Data Structure Repair: Hyperaktiv's team manually helped fix liftOS' broken data structure, ensuring consistent and accurate tracking across tools.
Advanced Segmentation: liftOS gained a clear picture of their user base, categorizing users based on behavior patterns and engagement levels. This enabled liftOS to tailor their product development and marketing strategies to address specific user group needs. This way: “liftOS identified users who needed a nudge to be more active, and those who could be champions to refer liftOS to their friends” Ege Says
Ideal Customer Profile (ICP) Development: Hyperaktiv's analysis of liftOS' user data revealed characteristics of their most valuable users, helping to develop a well-defined ICP. This allowed liftOS to target their marketing efforts more effectively and focus on features that resonated with their core users.
Hands-On Support: Hyperaktiv provided personalized, hands-on assistance on any on-demand data related issues Ege had. Like creating detailed 7-day and 7-week retention graphs to share with potential investors. "They are basically hands-on and manually helping out with things that are critical," Ege notes.
The Results
Hyperaktiv's solutions led to significant improvements on the data and data-based decision making for liftOS. With the challenges addressed, liftOS saw a marked improvement in their ability to understand and engage their users. The repaired data structure and advanced analytics capabilities provided by Hyperaktiv allowed liftOS to make more informed decisions about their product development and marketing strategies.
One of the key breakthroughs was liftOS' ability to identify and analyze product champions, which opened new opportunities for growth. By leveraging the actions of their most engaged users for social proof, they were able to build credibility and trust. This also enabled liftOS to create case studies based on their best users, amplifying their success stories and serving as powerful testimonials for attracting new customers.
In addition, with improved segmentation, liftOS began automating personalized messages tailored to different user groups. This has significantly enhanced engagement and conversion rates by delivering targeted content and offers that resonate with specific user needs, driving higher satisfaction and retention rates.
The Hyperaktiv Impact
Hyperaktiv's partnership has been transformative for liftOS, addressing challenges from lack of deeper user insights to broken data structures. "Hyperaktiv was our data analytics team," Ege has shared, highlighting their integral role in liftOS' growth. Looking ahead, liftOS plans to deepen this collaboration.
Ege explains, "Even as we use other tools, we'd like to work with Hyperaktiv to do more niche calculations and get a deeper view of our users." This partnership exemplifies how the right analytics solution can be a game-changer for startups, providing not just tools, but the insights and support needed to drive sustained growth and innovation. With Hyperaktiv's continued support, liftOS is well-positioned to further refine their user understanding, use social proof to fuel growth, and make data-driven decisions that shape their future success.
