How Zeeg Increased Conversion by 30%
Discover how Zeeg leveraged Hyperaktiv to personalize user experiences and maximize conversions by identifying key user segments and implementing automated activation strategies.
Zeeg: Revolutionizing Meeting Scheduling
Zeeg is an innovative appointment scheduling tool designed to streamline how businesses manage their calendars. Founded by Mo Moghaddas and Florian Horbach, Zeeg offers a GDPR-compliant solution tailored for European businesses across various industries, from sales and HR to customer service. The platform aims to reclaim valuable time for users by optimizing appointment organization.
The Challenge: Turning Acquisitions into Active Users
Despite experiencing strong user acquisition, Zeeg faced crucial challenges in activating and retaining these new signups.
Their key objectives were:
Boost activation rates among new signups
Identify and target users in sales and HR for team plans
Implement automated, omnichannel communication for non-activated signups
Understand which industries their most engaged users belonged to
Personalize user experiences based on industry and use case
Create an accurate product roadmap based on user insights
Increase conversion rates through targeted approaches
Platforms
Turning Data into Activation Strategy
Partnering with Hyperaktiv allowed Zeeg to analyze their user data effectively. Using Hyperaktiv's platform, Zeeg gained profound insights into the profiles and behaviors of their signups. This data-driven approach enabled Zeeg to:
Segment users based on their industry and engagement levels
Identify high-value targets in sales and HR for team plan conversions
Create personalized workflow templates for different user segments
Decoding the User Base and Targeting Key Segments
Hyperaktiv's solution provided Zeeg with unprecedented insight into their user base. The company gained the ability to:
Analyze user engagement patterns across different industries
Identify the most influential and engaged users
Understand the specific needs and pain points of users in sales and HR
This clarity allowed Zeeg to significantly refine their activation and conversion strategies, ensuring they were targeting the right users with the right approach.
Personalization and Automation: Keys to Activation
With Hyperaktiv's insights, Zeeg implemented personalized approaches for different user segments, particularly focusing on sales and HR professionals. They developed:
Custom workflow templates based on each signup's use case and industry
Automated, omnichannel communication scenarios for non-activated signups
Tailored support strategies for their most engaged users
This targeted strategy not only boosted user activation but also paved the way for increased conversion to team plans.
Uncovering Hidden Potential
Hyperaktiv's analysis revealed significant opportunities for Zeeg:
Identification of high-quality acquisition channels
Insights into which industries benefited most from efficient meeting scheduling
Opportunities for creating stronger customer relationships through personalized experiences
Data-driven insights for creating an accurate product roadmap
Here's how we helped Zeeg achieve these remarkable results:
We helped them segment signups based on their profile, industry, and engagement levels
We assisted in identifying users in sales and HR for targeted team plan conversions
We helped create automated scenarios for omnichannel communication with non-activated users
We provided insights into the most effective acquisition channels
We enabled the creation of personalized workflow templates based on user segments and industries
We offered data-driven insights to inform their product roadmap
Continuous Improvement and Future Growth
Zeeg consistently enhances their user activation and conversion processes through data-driven insights and segmentation. This ongoing refinement ensures each user, particularly in key industries like sales and HR, has the best opportunity to become a loyal customer.
By leveraging user insights, Zeeg is setting the stage for sustainable growth through informed decisions and a deep understanding of their most valuable user segments. Zeeg's innovative approach to meeting scheduling, combined with their commitment to personalization and user activation, positions them as a rising star in the European business software landscape. As they continue to evolve, Zeeg remains dedicated to making efficient scheduling accessible to businesses across Europe, promising a future of streamlined productivity and collaboration for their growing user base.
